Changemaker

Changemaker shall implement a mass media campaign that considers the cultural and social factors that affect the behavior and attitudes of adolescents. An information sharing campaign that is spread widely among the adolescent community on issues related to sustainable health. The planning entails campaign objectives, target audience, key targeted messages, communication channels, and evaluation plan. The campaign materials will be co-created in a way that is engaging and culturally relevant and the materials will be co-designed to resonate with adolescents and ensure they are easily understood. The materials will be disseminated through various communication channels such as television, radio, billboards, social media, and community events. Through this, Changemaker hopes to improve knowledge of sustainable health and strategies of primary prevention of NCDs that are relatable for adolescents.